Brought to you by ColDesi

In Episode 54 of the CAS Podcast, brought to you by ColDesi, hosts Marc Vila and Mark Stephenson tackle one of the most common — and most important — questions embroidery business owners face:

“How much should I charge for my embroidery work?”

Pricing is a critical factor that directly impacts profitability, customer satisfaction, and long-term business success. In this highly informative episode, Marc and Mark are joined by an experienced embroidery professional who shares real-world insights into the pricing strategies used by successful businesses every day.

What You’ll Learn in This Episode:

• Multiple Pricing Methods Explained: Learn about the different pricing models used in the embroidery industry — including flat-rate, stitch-count, time-based, and hybrid approaches — and how to determine which model works best for your business.

• When to Use Each Strategy: Understand the variables that should influence your pricing decisions, such as job complexity, garment type, design size, order quantity, and customer type.

• Avoiding Common Pricing Mistakes: Discover how underpricing can hurt your business and how to confidently establish pricing that reflects your work’s value.

• Real-World Examples: Hear directly from an embroidery pro who shares how they handle pricing in a real business environment, helping you apply these lessons to your own shop.

Whether you’re just starting out or looking to fine-tune your current pricing structure, this episode delivers actionable, expert advice that will help you confidently price your embroidery services for profit and growth.