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Customer Reviews are Mandatory

This week we chatted with Mike Herz from Shopper Approved to talk about why you must have ratings and reviews. It’s no longer an option. There’s a book we’re currently reading called Hug your Haters by Jay Baer. In it he talks about how the average customer will...

What to do with $1,000 Now

Marketing Brainstorm What to do with $1,000 Now You've got $1,000 set aside, but deciding what to do with it is a big deal. You don't want to waste it (and we've got a podcast on stop wasting money on marketing). In the marketing world, however, in some ways $1,000 is...

50 Cups of Coffee

and Other Things You Should Do What are we talking about when we say "50 cups of coffee"? Before we get into it, we want to share a story. Scott Colman, who is the owner and president of ColDesi, is a member of the CEO council which is a local Tampa Bay area group of...

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