Finding a Graphic Artist for Custom T-Shirt Designs
How to Find a Graphic Designer That Works For YOUR Business. The Problem… Oops, You're Not an Artist You want to find a graphic designer that works for you. You want to know How to find an artist you can trust. The graphics that you use, the images that you print,...
Niche Marketing to Make Extra Money in Custom Tee’s
Choosing the Right Niche Niche is a word that marketing professionals throw around all the time. However, what does it mean Really? Doing a simple online search of “what is a niche market” you’ll get definitions like: A market niche is a subset market to which a...
The Trick to Selling More: Great Ad Design
Simple Ways to Turn Ad Dollars Into Profits For the most part we’re surrounded by good ads, whether it be a movie ad online, a restaurant ad on television, etc. The thing to keep in mind is that these big brands have teams of people working to create that ad. Though...
Sell Something Today
We talk a lot about marketing, but we see all the time on the Facebook group and we get calls about it: “My business isn’t doing well RIGHT NOW. How can I sell more stuff?” So what’s missing is “today.” Let’s do something today. This is a morning drive activity. You...
Your Future is Digital Printing
Whether your business is traditional screen printing, pad printing, engraving or even web or offset printing there comes a point when you must consider the benefits of adding a digital printing system. A large percentage of the imprinting business is currently...
Brand vs. Branding Your Apparel with ClothingLabels4U
This blog post we’re talking about Brand versus Branding Your Apparel with Lisa Rosenberg from ClothingLabels4U. This topic is something we’ve talked a little bit about, but haven’t dived in deeply yet. It’s something that we feel isn’t done enough in our industry....
Customer Reviews are Mandatory
This week we chatted with Mike Herz from Shopper Approved to talk about why you must have ratings and reviews. It’s no longer an option. There’s a book we’re currently reading called Hug your Haters by Jay Baer. In it he talks about how the average customer will...
Is UV Printing Right for Your Custom Apparel Business?
To discuss whether UV printing is right for your custom apparel business, we chatted with Don Copeland. Don was previously the Direct to Garments Product manager here at ColDesi, and since then has gone to launch a new (to the USA) product called the Compress UV...
Free Government Resources to Help You Start a Business
For this post we chatted with Bill Burnham from the Florida Small Business Development Center. We get the same basic questions in the Custom Apparel Startups Facebook Group that all small businesses, startups, or entrepreneurs ask. Things like: where do I get...
Top 7 Blog Posts and Podcasts For Making More Money
The Most Important Blog Post Top 7 Blog Posts or Podcasts for Making More Money If you were ever only going to read 6 blog posts, which ones would they be? Just like sitcoms have mashup shows, we wanted to take this post to look back and highlight 6 blog posts that...
What to do with $1,000 Now
Marketing Brainstorm What to do with $1,000 Now You've got $1,000 set aside, but deciding what to do with it is a big deal. You don't want to waste it (and we've got a podcast on stop wasting money on marketing). In the marketing world, however, in some ways $1,000 is...
50 Cups of Coffee
and Other Things You Should Do What are we talking about when we say "50 cups of coffee"? Before we get into it, we want to share a story. Scott Colman, who is the owner and president of ColDesi, is a member of the CEO council which is a local Tampa Bay area group of...
Making More Money
By Learning These Things The reason we’re talking about learning, is because it’s very likely that you’re already in business and that you’re working pretty hard. You make X dollars last month, you worked all the hours that you could possibly work, and you worked just...
Winning Against Bigger Businesses
We’ve previously done a post on You vs. the Competition and what we covered in there is how to be unique, how to use your personal touch to get an edge, and how to not be afraid of that competition. What we want to talk about specifically today is battling the big...
You’re Communicating Wrong and How to Fix It
Today we want to talk about why you're communicating wrong and how to fix it. This came out of some thoughts we had about communication styles. Your communication style, your preferences in communicating with your customers, with the people around you, your vendors,...
Equipment Leasing Tips with John Sullivant
We spoke with John Sullivant about leasing equipment. Why you should or shouldn't and what the benefit are as opposed to buying the equipment outright. It's such a common question from our customers. I work with Adia Capital, a financial partner of Coldesi. I actually...
Adding a Direct to Garment Printer to Your Shop
Direct to Garment Printer and Your Screen Printing Business - 7 Things You Need to Know about the Direct to Garment Printer Business Direct to Garment Printer s are being added to more and more businesses as decorated apparel production shops are moving into digital...
Success Tips – Home Based Businesses
Build a Successful Custom Apparel Business from your own Home People run their businesses from home all the time. So today we want to talk about success tips in custom t shirts, embroidery and bling in that home-based business. How are you going to set yourself up for...
Drama Free Family Embroidery Business Rules
The Embroidery Business, screen printing business, direct to garment printing, promotional products or running a custom apparel shop of any kind can be greatly helped or HINDERED when it’s run as a family business. One of the most well kept secrets about the decorated...
Business Success Stories – Tom Rumbaugh
T Shirt Printer, Embroidery Business Owner - Real Life in Apparel Decorating Tom is now a Coldesi salesperson, former business owner and has been in the industry since 1992. We wanted to learn about Tom's experience in the business before he came to Coldesi. I...
Social Media Planning for Apparel Decorators
Social Media for someone into printing custom t shirts, running an embroidery business or especially making and selling rhinestone t-shirts or transfers can be an incredibly effective marketing tool One of the biggest struggles that custom t shirt printers, and others...