Your Future is Digital Printing

Whether your business is traditional screen printing, pad printing, engraving or even web or offset printing there comes a point when you must consider the benefits of adding a digital printing system. A large percentage of the imprinting business is currently...
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Brand Vs. Branding Your Apparel

Brand vs. Branding Your Apparel with ClothingLabels4U

This blog post we’re talking about Brand versus Branding Your Apparel with Lisa Rosenberg from ClothingLabels4U. This topic is something we’ve talked a little bit about, but haven’t dived in deeply yet. It’s something that we feel isn’t done enough in our industry....
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Customer Reviews are Mandatory

Customer Reviews are Mandatory

This week we chatted with Mike Herz from Shopper Approved to talk about why you must have ratings and reviews. It’s no longer an option. There’s a book we’re currently reading called Hug your Haters by Jay Baer. In it he talks about how the average customer will...
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Is UV Printing Right for Your Business

Is UV Printing Right for Your Custom Apparel Business?

To discuss whether UV printing is right for your custom apparel business, we chatted with Don Copeland. Don was previously the Direct to Garments Product manager here at ColDesi, and since then has gone to launch a new (to the USA) product called the Compress UV...
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Customer Reviews are Mandatory

This week we chatted with Mike Herz from Shopper Approved to talk about why you must have ratings and reviews. It’s no longer an option. There’s a book we’re currently reading called Hug your Haters by Jay Baer. In it he talks about how the average customer will...

What to do with $1,000 Now

Marketing Brainstorm What to do with $1,000 Now You've got $1,000 set aside, but deciding what to do with it is a big deal. You don't want to waste it (and we've got a podcast on stop wasting money on marketing). In the marketing world, however, in some ways $1,000 is...

50 Cups of Coffee

and Other Things You Should Do What are we talking about when we say "50 cups of coffee"? Before we get into it, we want to share a story. Scott Colman, who is the owner and president of ColDesi, is a member of the CEO council which is a local Tampa Bay area group of...

Making More Money

By Learning These Things The reason we’re talking about learning, is because it’s very likely that you’re already in business and that you’re working pretty hard. You make X dollars last month, you worked all the hours that you could possibly work, and you worked just...

Winning Against Bigger Businesses

We’ve previously done a post on You vs. the Competition and what we covered in there is how to be unique, how to use your personal touch to get an edge, and how to not be afraid of that competition. What we want to talk about specifically today is battling the big...

Equipment Leasing Tips with John Sullivant

We spoke with John Sullivant about leasing equipment. Why you should or shouldn't and what the benefit are as opposed to buying the equipment outright. It's such a common question from our customers. I work with Adia Capital, a financial partner of Coldesi. I actually...

Success Tips – Home Based Businesses

Build a Successful Custom Apparel Business from your own Home People run their businesses from home all the time. So today we want to talk about success tips in custom t shirts, embroidery and bling in that home-based business. How are you going to set yourself up for...

Business Success Stories – Tom Rumbaugh

T Shirt Printer, Embroidery Business Owner - Real Life in Apparel Decorating   Tom is now a Coldesi salesperson, former business owner and has been in the industry since 1992. We wanted to learn about Tom's experience in the business before he came to Coldesi. I...

Social Media Planning for Apparel Decorators

Social Media for someone into printing custom t shirts, running an embroidery business or especially making and selling rhinestone t-shirts or transfers can be an incredibly effective marketing tool One of the biggest struggles that custom t shirt printers, and others...

Creating Lifelong Customers

Customer Experience Matters Creating Lifelong Customers Walt Disney World has mastered the concept of customer experience, from the smells, to the doorknobs, to the balloon sellers. People have an emotional connection to Disney World. You get terrific service. There’s...