Your Future is Digital Printing
Whether your business is traditional screen printing, pad printing, engraving or even web or offset printing there comes a point when you must consider the benefits of adding a digital printing system. A large percentage of the imprinting business is currently...
Brand vs. Branding Your Apparel with ClothingLabels4U
This blog post we’re talking about Brand versus Branding Your Apparel with Lisa Rosenberg from ClothingLabels4U. This topic is something we’ve talked a little bit about, but haven’t dived in deeply yet. It’s something that we feel isn’t done enough in our industry....
Customer Reviews are Mandatory
This week we chatted with Mike Herz from Shopper Approved to talk about why you must have ratings and reviews. It’s no longer an option. There’s a book we’re currently reading called Hug your Haters by Jay Baer. In it he talks about how the average customer will...
Is UV Printing Right for Your Custom Apparel Business?
To discuss whether UV printing is right for your custom apparel business, we chatted with Don Copeland. Don was previously the Direct to Garments Product manager here at ColDesi, and since then has gone to launch a new (to the USA) product called the Compress UV...
Free Government Resources to Help You Start a Business
For this post we chatted with Bill Burnham from the Florida Small Business Development Center. We get the same basic questions in the Custom Apparel Startups Facebook Group that all small businesses, startups, or entrepreneurs ask. Things like: where do I get...
Top 7 Blog Posts and Podcasts For Making More Money
The Most Important Blog Post Top 7 Blog Posts or Podcasts for Making More Money If you were ever only going to read 6 blog posts, which ones would they be? Just like sitcoms have mashup shows, we wanted to take this post to look back and highlight 6 blog posts that...
What to do with $1,000 Now
Marketing Brainstorm What to do with $1,000 Now You've got $1,000 set aside, but deciding what to do with it is a big deal. You don't want to waste it (and we've got a podcast on stop wasting money on marketing). In the marketing world, however, in some ways $1,000 is...
50 Cups of Coffee
and Other Things You Should Do What are we talking about when we say "50 cups of coffee"? Before we get into it, we want to share a story. Scott Colman, who is the owner and president of ColDesi, is a member of the CEO council which is a local Tampa Bay area group of...
Making More Money
By Learning These Things The reason we’re talking about learning, is because it’s very likely that you’re already in business and that you’re working pretty hard. You make X dollars last month, you worked all the hours that you could possibly work, and you worked just...
Winning Against Bigger Businesses
We’ve previously done a post on You vs. the Competition and what we covered in there is how to be unique, how to use your personal touch to get an edge, and how to not be afraid of that competition. What we want to talk about specifically today is battling the big...
You’re Communicating Wrong and How to Fix It
Today we want to talk about why you're communicating wrong and how to fix it. This came out of some thoughts we had about communication styles. Your communication style, your preferences in communicating with your customers, with the people around you, your vendors,...
Equipment Leasing Tips with John Sullivant
We spoke with John Sullivant about leasing equipment. Why you should or shouldn't and what the benefit are as opposed to buying the equipment outright. It's such a common question from our customers. I work with Adia Capital, a financial partner of Coldesi. I actually...
Adding a Direct to Garment Printer to Your Shop
Direct to Garment Printer and Your Screen Printing Business - 7 Things You Need to Know about the Direct to Garment Printer Business Direct to Garment Printer s are being added to more and more businesses as decorated apparel production shops are moving into digital...
Success Tips – Home Based Businesses
Build a Successful Custom Apparel Business from your own Home People run their businesses from home all the time. So today we want to talk about success tips in custom t shirts, embroidery and bling in that home-based business. How are you going to set yourself up for...
Drama Free Family Embroidery Business Rules
The Embroidery Business, screen printing business, direct to garment printing, promotional products or running a custom apparel shop of any kind can be greatly helped or HINDERED when it’s run as a family business. One of the most well kept secrets about the decorated...
Business Success Stories – Tom Rumbaugh
T Shirt Printer, Embroidery Business Owner - Real Life in Apparel Decorating Tom is now a Coldesi salesperson, former business owner and has been in the industry since 1992. We wanted to learn about Tom's experience in the business before he came to Coldesi. I...
Social Media Planning for Apparel Decorators
Social Media for someone into printing custom t shirts, running an embroidery business or especially making and selling rhinestone t-shirts or transfers can be an incredibly effective marketing tool One of the biggest struggles that custom t shirt printers, and others...
What’s New in Social Media for Custom Apparel |Social Fresh Recap
Social Media - Social Fresh Conference Today we're talking about Social Media. Mark and Marc went to a big conference in Orlando - Social Fresh. A lot of social media managers are there - Jet Blues, The Weather Channel, and many more. The idea or goal of this...
Embroidery Digitizing Software – In House or Outsourcing?
Embroidery Digitizing And You- What You Need To Know What Is Embroidery Digitizing? If you've ever seen a baseball cap with a team's logo embroidered onto it, or an iron-on badge that's mostly embroidery, I bet you wondered how they made it. Do they have workers that...
Creating Lifelong Customers
Customer Experience Matters Creating Lifelong Customers Walt Disney World has mastered the concept of customer experience, from the smells, to the doorknobs, to the balloon sellers. People have an emotional connection to Disney World. You get terrific service. There’s...
Mix Media – Customer Customer Secret Weapon
The Embroidery Business is one of the most consistent of apparel decorating or custom T- shirt style businesses you can can get into, and the Avancé 1501C is that perfect combination of price, quality and value to launch it from. But one thing that any seasoned...