Industry Insights with Carly Hollman, Executive Editor of Printwear Magazine

In this episode of the Custom Apparel Startups Podcast, brought to you by ColDesi, we explore the fundamentals and practical applications of pay per click advertising (PPC) for custom apparel businesses. Special guest Carly Hollman, Executive Editor of Printwear Magazine, joins the discussion to share her expertise and perspective on how PPC fits into the broader landscape of marketing for decorators and apparel entrepreneurs.

What Is Pay Per Click Advertising?

Pay per click advertising is a digital marketing model where businesses pay a fee each time their ad is clicked—essentially buying visits to their website. Platforms like Google Ads and Bing Ads offer powerful tools that allow you to target customers actively searching for your products or services.

This episode covers:

– A clear explanation of how PPC works
– Key differences between Google Ads and Bing Ads
– How to evaluate if online advertising is right for your business
– Steps to get started with PPC without overspending
– Common mistakes to avoid when launching your first campaign

Whether you’re running a startup or managing an established print shop, understanding how to effectively use pay per click advertising can be a game-changer for driving targeted traffic, increasing brand visibility, and growing your sales pipeline.

Why PPC Matters for the Custom Apparel Industry

As online shopping trends continue to grow, more businesses in the custom apparel and decoration space are turning to digital advertising to stay competitive. This episode helps you understand how to leverage PPC to reach new customers in a cost-effective and measurable way. With insights from an industry editor and guidance from the ColDesi team, you’ll gain the knowledge and confidence you need to navigate the world of pay per click advertising and start seeing results.