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You wouldn’t skip your annual health check-up—so why neglect your business’s marketing health?

In this episode of the CAS Podcast, we explore what it means to give your marketing a full diagnostic. Just like a doctor’s visit looks for issues you might not even notice, a Marketing Check-Up helps uncover problems in your digital presence before they become costly.

Host Mark Stephenson shares real-world stories and frustrations from reviewing dozens of business marketing setups. From non-functioning contact forms to outdated business information and neglected online profiles, most of the problems he finds are both critical and easy to fix—once you know where to look.

Highlights from the Episode:

Why a Marketing Check-Up Matters:

● Even small issues (like a wrong email address or broken link) can cost you leads and credibility.

● Regular reviews of your digital and printed assets prevent small oversights from becoming major obstacles.

What to Check:

● Website Functionality: Look for broken links, plugin warnings, outdated pages, or incorrect service/product info.

● Contact Forms: Test them. Are submissions being tracked and routed correctly?

● Online Listings: Verify your profiles on Google My Business, Bing Places, Yelp, Facebook, Instagram, LinkedIn, and local directories.

● Print Materials: Review business cards, flyers, banners, and brochures for outdated contact details or service claims.

● Emails: Don’t forget your email signatures and any automated marketing sequences.

● Voicemail: Yes, even your voicemail message deserves a regular update.

Real Business Mistakes Mark Has Found:

● 3 of 4 businesses had broken contact forms

● 2 lacked a Google My Business listing entirely

● 4 had no SEO-targeted content

● 1 had their contact form sending leads to a former employee

● 1 lacked access to their Facebook and Instagram accounts

Pro Tip:

Build a recurring schedule to audit these areas. Check frequently-used platforms monthly, and less-critical ones semi-annually or annually.