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Welcome to Part 2 of our three-part business planning series for 2022. In Episode 160 of the CAS Podcast, we focus on one of the most essential yet personal aspects of planning: Goal Setting. Whether you’re just starting your business or looking to level up, this episode helps you define what success means to you—and how to measure it.

In this episode, you’ll learn how to:

Define Your “Why” – Abstract Goal Setting

Before you think in numbers, think in dreams. What’s the real reason you’re running your business?

● Is it about freedom to travel, buy a home, or spend more time with family?

● Are you building a business to eventually pass on to your children?

● Want to quit your day job or prepare for early retirement?

These abstract goals may not be measurable at first—but they define your vision and values, which are critical to creating a plan you’ll actually follow.

Translate Dreams into Dollars – Tangible Goal Setting

Once you’ve defined what you want, it’s time to talk numbers. This section breaks down:

● How much you want to earn personally

● How much you want to save for retirement

● How much profit your business needs to make

With simple math, you’ll learn how to reverse-engineer your sales targets based on desired income and margins. For example:

Want to pay yourself $75K, add $5K to retirement, and net $20K profit?

With a 40% profit margin, you’ll need $250K in sales to hit that goal.

Break It Down – Goal Setting All The Way Down

Big goals become achievable when you break them into manageable chunks. Learn how to:

● Turn yearly targets into monthly and weekly goals

● Set sales goals per transaction (based on average sale size)

● Adjust your strategy if your goals feel too high—or too low

If your average sale is $1,000, you only need 20 sales a month to hit $20K. If it’s $500, you need 40. The numbers become your roadmap—and you can adjust your approach to fit your strengths.

This episode is all about building a bridge between your personal dreams and your business performance. It’s a powerful exercise in clarity and focus, setting the stage for Part 3—where we’ll explore how to take action and implement your goals.

Ready to turn goals into reality? Listen now on the CAS Podcast.