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Shortages, backorders, delays—sound familiar? Whether it’s 2021 or beyond, the reality of global supply chain disruption continues to affect businesses everywhere—including the custom apparel and promotional products industry.

In Episode 157 of the CAS Podcast, we break down a practical, proactive approach to overcoming product shortages without losing momentum. Drawing from real-world strategies used by successful business owners, this episode is a must-listen for anyone navigating the uncertainty of inventory delays.

Here’s what you’ll learn:

📦 Prepare Your Customers

Don’t wait for an item to go out of stock. Start the conversation early. Learn how to manage expectations and offer alternative options that keep your customer relationships strong and steady—even when your go-to products are unavailable.

📦 Stock Smarter, Not Harder

Find out why keeping a 60-day supply of your best-selling items might be the smartest investment you make this year—and how to do it without hoarding.

📦 Flexibility Is Power

Explore how trying out and getting comfortable with alternative products now can save you major headaches down the road. Whether it’s switching shirts or exploring new substrates, preparation is key.

📦 Embrace the Sales Opportunity

Turn “out of stock” into a chance to upsell or educate your customer about a new or better product. Learn the language that transforms disappointment into excitement.

📦 Diversify Your Product Line

Think beyond what you’ve always done. This episode encourages you to expand into new offerings—like mugs, hats, or t-shirts—so your business stays resilient, even when part of your supply chain hits a snag.

This episode isn’t just about surviving a tough season—it’s about thriving through it by planning, adapting, and expanding your potential. If you’re ready to protect your business and grow through change, this episode of the CAS Podcast is your playbook.