Episode 12 – Spaghetti Sauce & Apparel Decorating
Posted On: Oct 2, 2015
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YOU WILL LEARN
- Customer oriented selling.
- The psychology behind how people make buying decisions.
- In-depth analysis of Malcolm Gladwell’s TED talk.
RESOURCES & LINKS
Episode 12 – Spaghetti Sauce & Apparel Decorating
What does spaghetti sauce have to do with the custom apparel business? More than you might think.
In this episode of the CAS Podcast, brought to you by ColDesi, Mark and Marc explore insights from a TED Talk by Tipping Point author Malcolm Gladwell on how the food industry uncovered the secret to customer satisfaction—offering the right variety of choices.
Using that concept as a springboard, they dive into how offering the right product mix in your apparel decorating business can lead to greater customer happiness and stronger loyalty.
This short but thought-provoking episode will challenge you to evaluate whether you’re giving your customers enough options to truly meet their needs—and keep them coming back.
About ColDesi
ColDesi is a leading provider of custom apparel and digital printing solutions, empowering businesses with innovative equipment and unmatched support.
With decades of industry experience, ColDesi offers a full range of professional-grade solutions, along with comprehensive training and customer service.
Their mission is to help entrepreneurs and established brands grow through cutting-edge technology and expert guidance.
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