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In the final episode of our 3-part 2022 business planning series, the CAS Podcast shifts from strategy to execution. Now that you’ve looked back at last year and set clear, actionable goals, it’s time to answer the critical question: What will you do to actually reach those goals?

This episode focuses on transforming numbers into actions and building a clear roadmap to success—whether you’re a seasoned business owner or just getting started.

From Goals to Game Plan

We revisit a simple but powerful example:

If your goal is to earn $50,000 in profit this year and you profit $10 per shirt, you’ll need to sell 5,000 shirts. That’s 417 shirts per month, or roughly $8,340 in monthly revenue.

With numbers in place, this episode walks you through evaluating:

● What worked well in the past?

● Which channels drove the most profitable sales?

● What’s scalable, repeatable, and ready to be optimized?

From online ads to referrals, we’ll help you assess which strategies align with your profit-per-sale goals and can be replicated to hit your sales targets.

Low-Cost, High-Impact Sales Tactics

Whether you’re working with a small budget or looking to supplement digital strategies, you’ll learn some tried-and-true methods for generating sales, including:

● Cold calling and door-to-door outreach

● Asking for referrals from current or past customers

● Attending local networking events

● Re-engaging old customer lists

You’ll also discover how to use the 10% rule to estimate your outreach efforts. For every 10 people you talk to, expect 1 to show interest—then convert 10–30% of those into customers. That means consistent outreach leads to real, measurable sales.

Scaling Your Efforts: Marketing Channels to Consider

Once you’ve maximized your foundational tactics, consider new ways to bring in business. This episode highlights scalable options like:

● Pay-per-click (PPC) advertising

● Search engine optimization (SEO)

● Direct mail campaigns

● Local advertising

● Influencer partnerships

● Social media outreach

● Trade publication marketing

The key message: If your current methods won’t get you to your goal, it’s time to explore alternatives and start testing.

Building Your Monthly Activity Plan

If your business generates $500 for every 20 people you engage with, and you need $100,000 in sales, you’ll need to reach 4,000 people this year—or roughly 330 per month. This episode shows you how to work backward from your goals, align your marketing and sales efforts, and measure progress.

Whether you’re focused on apparel, promotional products, or expanding your service offerings, this episode equips you with the tools to turn your goals into real, achievable results.

Listen now to the CAS Podcast and get your plan in motion.