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In Episode 113 of the CAS Podcast, we focus on one of the most overlooked yet powerful tools in your custom apparel business—writing. You may have mastered your equipment, sharpened your sales strategy, and invested in marketing, but without effective copywriting, you’re likely leaving money—and attention—on the table.

This episode dives deep into the power of words: how the right message can stop a scroll, close a sale, and communicate your brand better than any design or logo alone. Whether you’re writing a website description, a Facebook post, or a follow-up sales email, every word matters.

When Does Great Writing Matter?

Always. Everywhere.

Every part of your business that communicates with customers involves writing:

● Website and product pages

● Email campaigns (sales and promotions)

● Social media posts

● Google or Facebook business descriptions

● SMS marketing

● Print and online advertisements

● Store signage

● Job proposals and quotes

Why It Matters

Your customers are bombarded with information daily. Their brains are trained to ignore most of it. Writing that stands out and keeps attention is what sets you apart. Great copy not only communicates what you do—it makes readers feel something, see themselves in your story, and trust you to deliver.

If a potential customer is comparing quotes or browsing local businesses online, your copywriting can be the reason they choose you.

Tips for Writing Copy That Sells

1. Help Them See the Vision

Don’t just say, “We do custom t-shirts.”

Paint a picture. Use real-life examples, customer stories, and vivid descriptions. Make your customer imagine what their logo will look like on a team jersey or how a personalized hoodie will make someone’s day.

Example – Basic Copy:

“Our embroidery shop opened in 2018 and we have been satisfying customers all over the area.”

Upgraded Copy:

“You want custom apparel that makes a statement. Since 2018, we’ve helped teams take the field with pride, businesses wow their clients, and moms smile at monogrammed gifts—all stitched with care and backed by five-star reviews.”

2. Make It Personal

Generic blasts get skipped. Speak to your audience.

Generic Email:

“GET A FREE Shirt – Buy 4, get 1 free.”

Personalized Email:

“Hi Carl,

Thanks again for your order this summer! We’ve got a year-end deal just for you: Buy 4 shirts with printed logos, get 1 free—or grab a free hat with every 10 embroidered shirts. Thought you’d want a heads-up.”

3. Capture Attention Early

Your first line is everything. Use words that make people stop—FREE, BIG, IMPORTANT, LIMITED.

Example – Basic Social Post:

“T-shirt we made for the local Busy Bee Breakfast House.”

Stronger Version:

“Holy Pancakes and Bacon—check out this sizzling new tee we created for Busy Bee Breakfast House!”

4. Use a Consistent Format

Structure your writing to match your brand personality. Create templates for:

● Social media posts

● Email newsletters

● Ad campaigns

● Website content

Having a consistent style makes your messaging more recognizable, trustworthy, and easier to produce.

5. Keep Learning

Want to be better than 90% of your competition? Pay attention to copywriting. Watch tutorials, read copywriting blogs, and study big brands. Writing is a skill—and one that can win you more customers every time.

Final Takeaway

Writing isn’t a nice-to-have—it’s a must-have for custom apparel professionals who want to grow. Whether it’s a three-word headline or a 300-word product description, strong copy builds trust, drives engagement, and gets sales.

The good news? Anyone can learn it—and the payoff is huge.