The Science of Upselling | Improve Your Bottom Line

The Science of Upselling | Improve Your Bottom Line

Mar 21, 2018 | News

TAMPA, FLORIDA – 3/21/2018-  Custom Apparel Startups this week released Episode # 69.  The podcast, which was recorded & broadcast live on Youtube and Facebook, is the last of their three-part series on Re-Upselling.


Explicitly targeting custom apparel businesses, the weekly live broadcast with industry experts lays out helpful advice that business owners can use to grow their business.


The Custom Apparel Startups website and podcast is Hosted by Marc Vila of Colman and Company and Mark Stephenson of ColDesi.


The podcast provides detailed advice on sales, marketing and advertising for the custom apparel marketplace, as well as unique insights into specific techniques that work best for these markets.


During this podcast “ The Science of Upselling | The Best Ways to Talk to Your Customers” the duo gets into Part three of their three-part series on Up-Selling.

Up-Selling is a vitally important skill in growing your business. The idea that you can serve the same number of customers while also making more money at the end of the month.

  • Reciprocity – How social norms compel us to respond so that we are not considered ungrateful.
  • Consistency – People feel a pressure to stay consistent with previous choices.
  • Social Proof – How potential purchasers look to others to see what they are doing
  • Like-ability – We are influenced by people we like.
  • Authority – People tend to obey authority figures. People crave testimony from a person of authority.
  • Scarcity – things are more attractive when their availability is limited.


Mark and Marc covered specific examples of how to use each one of these ideas in your business.


Startup Business owners can subscribe to the CAS podcast on their website at and follow this episode #69 here.


About ColDesi, Inc and Colman & Company

ColDesi is best known for the DTG brand direct to garment printers, Avancé Embroidery machines,


Providing a full line of custom apparel creation equipment ColDesi, Inc., recently joined with Pantograms, now boasts a combined 62 years in business.  They have helped more than 20,000 clients begin their dreams of expanding or starting their own custom tee sales business.


Colman and Company, the supply arm of ColDesi, and equipment supplier is the world leading distributor of Triton brand HTV.  They carry the Digital Heat FX Custom T-Shirt Transfer Printers as well as Graphtec Vinyl Cutters and Hotronix Heat Presses.


The ColDesi group is a family-owned group of companies with over 60 employees, and offices in Tampa and New Jersey.  To learn more about ColDesi, or Custom Apparel Startups, call 877-793-3278 or visit them on the web at


Media Contact:

Thomas Rumbaugh


ColDesi, Inc.



SOURCE: ColDesi, Inc.

Interested in starting a custom apparel business?

Choose to subscribe below and we'll keep you up to date with Success Stories, Business Tips especially for apparel decorators and our special pricing deals.

Let's Connect..

We believe in privacy and communicating in the best way for your business. By completing the above form, you agree to be contacted by ColDesi Inc through phone calls, emails, and text messages. You can opt-out of emails with unsubscribe links or opt-out of texts by replying STOP at any time.