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Incorporating White Toner Printing into Your Customization Business

How to Expand Your Product Line, Shop Smart, and Maximize ROI
If you are already in the custom apparel business, incorporating white toner printing is an excellent way to expand. This technology unlocks new product lines, boosts efficiency, and increases your ability to say “yes” to more customers.

What Is White Toner Printing?

White toner printers can customize a variety of substrates, including cotton, polyester, wood, glass, metal, ceramics, and more. They utilize a dry toner process and specialized transfer paper to apply designs to items using heat application. This technology allows you to create full-color designs, including white, on both dark and light materials. There is no need for pre-treatment, and no cutting or weeding is involved.

What Is Needed for White Toner Printing

Incorporating white toner printing into your business requires more than just a printer. To operate efficiently and produce high-quality results, you need a complete setup:

1. White Toner Printer
Choose a printer based on your production volume. Invest in an entry-level model for small runs or professional models for higher output. Look for bundles that include toner, transfer paper, and setup support.

2. RIP Software
Printer software is essential for controlling white toner levels, applying rasterization, managing color, and optimizing output.

3. Heat Press
Odds are, if you are currently customizing apparel, you probably have a press in-house. If not, investing in a reliable press with even pressure, accurate temperature, and a large platen is critical for consistent results.

4. Transfer Paper
Use quality paper designed for white toner printers. Match the type to the material:

  • 2-step paper for dark shirts
  • One-step for light garments
  • Hard surface paper for mugs and rigid goods

5. Accessories
Enhance your setup with press pillows, platens, finishing sheets, and specialty presses for hats or mugs.

6. Quality Blanks
Use high-quality shirts, mugs, or hard goods to ensure professional results and customer satisfaction.

Consider the Full Investment

Calculate your startup and monthly operating costs to understand your ROI. With the right setup, many businesses reach break-even within a few months. This opens the door to high-margin product opportunities, such as custom promotional items.

ColDesi White Toner Printing Solutions

ColDesi’s DigitalHeat FX systems are designed to help you grow a successful printing business quickly. Bundles often include printer, toner, transfer paper, software, a heat press (depending on the package), and full training and support.

These all-in-one bundles eliminate guesswork, reduce setup time, and give you the tools to deliver professional results from day one. DigitalHeat FX systems offer a proven path to profitability, backed by one of the most trusted names in the industry.

Training and Support

ColDesi understands that investing in equipment is only part of the equation. Their packages include robust training and support resources:
  • Self-paced online courses tailored to each printer model
  • Dedicated support tablets preloaded with setup guides, maintenance videos, and technical support tools
  • Access to a responsive support team with experience troubleshooting real-world production issues
This multi-level approach ensures that businesses receive both initial onboarding and ongoing guidance as they scale production.

Business Benefits

Implementing a complete white toner system from ColDesi allows business owners to:
  • Launch new product lines, including apparel, hard goods, signage, and promotional items
  • Increase per-order value with bundled product offerings
  • Improve turnaround time and quality control
  • Rely on a tested, proven system supported by a dedicated team of experts
Each component has been optimized to perform together, ensuring professional results from day one. With tiered packages, professional training, and unmatched support, these systems provide a reliable foundation for expanding product customization.

Typical Startup Costs

Here’s a consolidated comparison chart showing average costs and inclusions between a Typical White Toner Setup and a ColDesi DigitalHeat FX System:

Category
Typical White Toner Setup
DigitalHeat FX System

White Toner Printer

$4,000 – $15,000+ (printer only)

$3,995 – $13,995

Software

$450-$1,000+ (sold separately)

Included

Heat Press

$1,500 – $2,500+ (sold separately)

Included

Transfer Paper (starter pack)

$150 – $500 (sold separately)

Included

Toner (CMYK + W)

$600 – $1,000+ (sold separately)

Included

Accessories

$100 – $300+ (sold separately)

Included

Warranty

$400-$700+ (sold separately)

Included

Training & Support

$300–$1,500+ (sold separately)

Included

Estimated Total Investment

$7,500 – $22,500+

$3,995 – $13,995

(Estimated total investment is based on pricing before shipping & taxes. ColDesi pricing is based on printer model package selection.)

Ongoing Monthly Expenses: What to Budget

Monthly costs vary based on sales volume, but here’s a general outline for low to moderate usage (e.g., 100–300 shirts or items/month).

Consumables and Supplies

Expense
Monthly Cost Estimate

Toner Replenishment

$250 – $400

Transfer Paper

$100 – $250

Blank Apparel/Products

$300 – $1,000

Packaging & Shipping Supplies

$50 – $150

Overhead and Operations

Expense
Monthly Cost Estimate

Design Software Subscription (if using Adobe/Corel)
$30 – $60
Marketing / Advertising / Web Hosting / E-commerce Fees
$100 – $500
Electricity & Utilities (press, printer, etc.)

$25 – $75

Estimated Monthly Operating Cost:

$855 – $2,435, depending on how aggressively you market and how much you produce.

What This Means for ROI

Let’s say you sell:
  • 250 custom shirts per month at $20 retail
  • Cost per shirt (blank + toner + paper): ~$8.50
  • Gross Profit per shirt: ~$11.50

Monthly Profit: 250 shirts x $11.50 = $2,875

At this rate, you can break even on a DigitalHeat FX system priced at $3,995 in just 1.5 months—faster if you’re selling higher volumes or bundling with other products like mugs and signage. By incorporating white toner printing into your customization business, you gain flexibility, higher-margin product options, and the ability to serve more markets.

ColDesi’s DigitalHeat FX team can help you tailor a setup to your business goals and budget. Want exact numbers for your situation? Ask for a personalized ROI plan.

  • Expand Your Product Line
    Offer more than just shirts—add mugs, tote bags, signage, awards, and more. White toner technology works on hundreds of product types.
  • Increase Your Price Per Order
    Bundle apparel and hard goods. Package promotional kits. White toner allows customized add-ons that boost your revenue.
  • Shorten Production Time
    Quick, no-prep printing with low waste. Fast heat press times let you fulfill orders faster great for rush jobs and reorders.

Ready to Grow?

If you’re already customizing apparel, incorporating white toner printing lets you expand into new markets with ease. It requires a focused investment but offers fast returns—especially for businesses already familiar with heat pressing and digital workflows. The DigitalHeat FX white toner printer lineup from ColDesi gives you all the tools and support you need to succeed.

Talk to a ColDesi pro today to learn how incorporating white toner printing can transform your customization business. Call 877-793-3278 or fill out the form below to learn more.