Mini Cast Episode 4: Creating a Marketing Email in Mailchimp
Posted On: Nov 5, 2019
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YOU WILL LEARN
- How to create a marketing email in Mailchimp
- Email marketing tips
RESOURCES & LINKS
Mini Cast Episode 4: Creating a Marketing Email in Mailchimp
This CAS Mini-Cast is brought to you by ColDesi
In this episode of the CAS Mini Cast, we explore how to create an effective marketing email using Mailchimp, one of the most beginner-friendly email marketing platforms available. Whether you’re promoting a custom apparel service, announcing a sale, or sharing business updates, a well-structured email can make all the difference in your marketing success.
Mailchimp offers a free plan to get started, making it an ideal tool for small and growing businesses. With built-in templates, drag-and-drop design tools, and automation options, it’s easy to create emails that look professional and convert readers into customers.
Anatomy of a Powerful Marketing Email
1. Strong Subject Line
Your subject line is the first impression. Keep it clear, attention-grabbing, and benefit-focused to increase open rates.
2. Personalized Greeting
Address your audience by name if possible. A personal touch increases engagement and trust.
3. Clear Message and Offer
Be direct. What are you promoting? Why should your audience care? Focus on one goal—whether it’s visiting your website, booking a consultation, or claiming a discount.
4. Eye-Catching Visuals
Use high-quality images of your custom apparel or design work. Visuals reinforce your message and keep readers interested.
5. Call to Action (CTA)
Tell your audience what to do next—click a link, reply to the email, or shop a collection. Make your CTA clear and visible.
6. Contact Info and Branding
Include your business logo, social media links, and contact details to build brand recognition and make it easy for customers to connect with you.
Why Mailchimp?
Beginner-Friendly Interface
Drag-and-drop features make it simple to create polished, mobile-friendly emails.
Automated Campaigns
Set up emails to go out automatically based on customer behavior or key dates.
Scalable Plans
Start free and upgrade as your list and needs grow.
Watch the tutorial video for a full walkthrough of setting up your first campaign in Mailchimp and get started with marketing that works.
About ColDesi
ColDesi is a leading provider of custom apparel and digital printing solutions, empowering businesses with innovative equipment and unmatched support.
With decades of industry experience, ColDesi offers a full range of professional-grade solutions, along with comprehensive training and customer service.
Their mission is to help entrepreneurs and established brands grow through cutting-edge technology and expert guidance.
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