Brought to you by ColDesi

In Episode 59 of the CAS Podcast, brought to you by ColDesi, hosts Marc Vila and Mark Stephenson explore one of the most powerful growth strategies in the custom apparel business: niche marketing.

With endless information online about “finding your niche,” it’s easy to feel overwhelmed. In this episode, Marc and Mark break it all down into simple, actionable steps that any custom t-shirt or apparel business owner can use to identify, target, and profit from niche markets.

What You’ll Learn in This Episode:

• What Is a Niche Market?: A clear definition of niche markets and why focusing on a specific audience can lead to faster growth and higher profits.
• How to Identify Your Niche: Simple exercises and thought processes to help you discover profitable markets that match your interests, skills, and available opportunities.
• Why Niche Marketing Works: Learn how narrowing your focus can actually increase sales by reducing competition and building stronger customer relationships.
• Real-World Examples: Discover practical examples of successful niche businesses in the custom apparel industry and how they’ve grown.
• Next Steps: Once you’ve identified your niche, the CAS team invites you to submit your ideas for personal feedback — simply email: [email protected].

Whether you’re launching a new custom tee business or looking to boost an existing one, this episode will give you a proven approach to targeting the right customers and making more money by doing less for everyone — and more for someone specific.