Brought to you by ColDesi

In Episode 56 of the CAS Podcast, brought to you by ColDesi, hosts Marc Vila and Mark Stephenson explore a crucial but often misunderstood topic in the custom apparel industry: the difference between building a brand and branding your products.

Special guest Lisa Rosenberg from ClothingLabels4U.com joins the conversation, bringing over 15 years of experience providing custom labels, hang tags, and branding solutions to apparel and promotional product businesses. Lisa shares her expert insights into how branding goes beyond the design on the garment and extends to the full customer experience — from labels and packaging to perceived value and professional presentation.

What You’ll Learn in This Episode:

• Brand vs. Branding: Understand the distinction between building your company’s identity (brand) and adding professional branding elements to your finished products (branding).
• Types of Labels: Learn about the different label options available, including woven, printed, satin, and specialty labels.
• Label Application Methods: Explore the various ways labels can be applied — including sewn-in, heat-applied, and adhesive methods — and how to choose the right solution for your products.
• Costs and Quantities: Get real-world information on pricing, order minimums, customization options, and how even small businesses can affordably add professional branding to their apparel.
• The Power of Perceived Value: Discover how branded labels and tags can elevate your product’s perceived value, enhance your customer’s experience, and help set your business apart from competitors.

Whether you’re launching a new apparel line or looking to level up your existing products, this episode offers valuable guidance on how professional branding elements can help you build a stronger, more profitable business.