Brought to you by ColDesi

Every day presents new opportunities to grow your custom apparel business — if you know where to look.

In Episode 41 of the CAS Podcast, brought to you by ColDesi, Mark Stephenson and Marc Vila explore the power of Opportunity Marketing — leveraging trending topics, viral memes, current events, and pop culture to create timely, relevant products that capture customer attention and drive sales.

From breaking news stories to internet trends and seasonal events, the world is full of moments that custom decorators can tap into to stay fresh, attract new audiences, and increase revenue. But with opportunity comes responsibility — Mark and Marc also share tips on how to approach this strategy professionally, legally, and ethically, while maximizing creativity and customer engagement.

Whether you’re just getting started or you’re looking for new ways to fuel growth, this episode provides practical, actionable advice on how to spot trends, move quickly, and turn real-time conversations into profitable apparel sales.

In this episode, you’ll learn:

• How to identify timely opportunities in your market
• Ways to create and promote products tied to current trends
• The importance of timing and speed in opportunity marketing
• Legal considerations when using names, logos, or likenesses
• How to build a process that lets you respond to trends quickly and profitably

Tune in and discover how Opportunity Marketing can become a powerful part of your custom apparel business growth strategy