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Is your business truly making the most of Facebook? In Episode 26 of the CAS Podcast, hosts Marc and Mark break down the do’s and don’ts of using Facebook for business—sharing essential tips to help you unlock the full potential of the world’s largest social media platform.

What You’ll Learn in This Episode

Social media is a critical component of modern marketing, and Facebook remains a dominant force for connecting with customers, building brand awareness, and driving business growth. But to be effective, you need to understand the rules of engagement.

This episode explores:

• The business benefits of Facebook in today’s digital landscape
• Common mistakes businesses make—and how to avoid them
• How privacy settings and personal profiles impact your brand
• The importance of consistent and authentic interaction
• Using Facebook Pages vs. Facebook Groups
• Tips for boosting visibility and engagement
• Leveraging Facebook insights and tools for smarter marketing
• How to build a loyal following in the Custom Apparel Startups Facebook Group

Whether you’re new to Facebook or looking to sharpen your social strategy, this episode delivers practical, real-world advice you can put into action today.

Why Facebook Still Matters for Business Growth Despite the rise of newer platforms, Facebook continues to offer unparalleled reach and marketing capabilities—especially for small and medium-sized businesses.

From hyper-targeted ads to rich community engagement, Facebook provides powerful tools to support sustainable business growth. When used strategically, it can help you increase visibility, build trust, and generate leads that convert.