This podcast is brought to you by ColDesi

In this behind-the-scenes episode of the Custom Apparel Startups Podcast, ColDesi’s own Hannah Rago and Jes Santiago share how they plan, film, and edit the informative and engaging videos that help apparel decorators thrive.

Whether you’re just starting your customization business or looking to strengthen your online presence, this episode will show you how to start creating your own videos — even if you’re not a pro videographer.

Video Planning: Strategy Comes First

Hannah and Jes begin each project with collaborative brainstorming — identifying what customers need and want to learn. This includes:

● Choosing video topics based on community feedback

● Selecting the right blanks and preparing artwork

● Matching graphics to the process — embroidery needs digitized files, DigitalHeat FX shines with colorful graphics and negative space, and sublimation benefits from photo-quality images

One constant: Every video aims to be colorful, engaging, and educational.

Trial, Error, and Testing

Before hitting “record,” they always:

● Test each process and blank

● Expect a few bloopers and mistakes (and even keep them to show learning moments!)

● Switch between equipment to simulate different setups that decorators might use in their own shops — for example, comparing the Galaxy Press to the Hotronix

This hands-on testing ensures the videos reflect real-world experience, not just instructions.

Gear and Tools Used

You don’t need a Hollywood setup to produce professional videos. Hannah and Jes use:

● iPhone 11 Pro

● Ring light and softbox light for consistent brightness

● Lavalier mic with wireless receiver for clear audio

● Tripod or DJI Osmo Gimbal, depending on movement needs

Their setup is approachable and affordable, which makes it easy for any custom apparel business owner to replicate.

Video Formats & Editing

Orientation:

● 90% of videos are shot horizontally (YouTube, websites)

● Vertical shooting is reserved for social-specific content (Instagram Reels, Facebook Stories, TikTok)

Editing Software:

● Camtasia – for basic to intermediate users

● Adobe Premiere – advanced, professional-grade editing

● Final Cut Pro – advanced, Mac-exclusive

● iMovie – beginner-friendly, ideal for quick projects

Common Mistakes to Avoid:

● Poor lighting

● Shaky footage

● Low or unclear audio

Where the Videos Go

● YouTube: Great for building a channel and follower base

● Vimeo: Best for embedding in websites and clean sharing (no ads or competitor suggestions)

● Social Media: Upload videos natively (especially vertical clips) for better visibility and engagement

Tip: Always ask a question in your video post to boost interaction, such as:

● “What would you like to see next?”

● “Which blank would you try?”

● “Do you prefer this method or that one?”

Final Advice: Be Yourself

Don’t wait for perfection. Hannah and Jes encourage you to:

● Show your face and personality

● Record your process and products

● Build trust and recognition with your audience

Videos help personalize your brand and allow potential customers to see the quality and passion behind your work.