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Welcome to Episode 131 of the CAS Podcast – your go-to audio resource for insights and advice on growing your custom apparel or personalization business.

In this episode, we’re diving into five highly effective, low-cost marketing strategies that can help you get more business without breaking the bank. Whether you’re just starting out, recovering from economic hurdles, or simply looking to sharpen your marketing toolkit, this episode delivers practical and actionable tips to help move your business forward.

Why This Episode Matters

This episode speaks directly to:

● New entrepreneurs on tight budgets looking to stretch every marketing dollar.

● Established businesses facing market uncertainty or working to rebuild after downturns.

● Growth-minded professionals aiming to maximize results while minimizing ad spend.

The truth is, these five techniques work across the board—no matter where you are in your business journey. Each method focuses on creativity, initiative, and strategic engagement. Let’s dive in!

1. LinkedIn Networking

LinkedIn isn’t just for corporate resumes—it’s a powerful platform for small business growth. This episode shows you how to:

● Build a strong profile to attract B2B clients.

● Connect with local business owners and decision-makers.

● Join industry groups where potential customers are already active.

🔗 Don’t miss the companion mini-cast on optimizing your LinkedIn profile: Listen Now

You can start completely free, and if you see traction, consider upgrading for more outreach tools. One new client can easily pay for a month of premium access.

2. Facebook Stalking (The Friendly Kind)

“Stalking” may sound extreme, but we’re talking about smart social listening. The episode walks you through:

● Monitoring Facebook groups for business leads.

● Identifying small business owners who may need your services.

● Crafting direct messages that show genuine interest and value—not spam.

🔗 Watch the mini-podcast and video guide on this tactic: Facebook Marketing Minicast

This approach helps you identify people who already need your products—they just haven’t met you yet.

3. Join Local Groups and Be Active

Local online groups are goldmines for organic engagement and free promotion. Use platforms like:

● Facebook Groups

● NextDoor

● LinkedIn Communities

● Local forums and Meetups

What to do:

● Cheer others on.

● Share helpful tips.

● Mention your business when it’s relevant.

Being consistent and friendly helps build name recognition. Eventually, others will start tagging and recommending you, especially in industries with fewer competitors—like custom apparel.

4. Collect and Use Emails

Building an email list costs next to nothing and pays big dividends. In this episode, you’ll learn how to:

● Collect emails through conversations, social media, and websites.

● Write cold or reminder emails that actually get read.

● Pitch seasonal services without being pushy.

🔗 Want a full guide on email marketing? Check out Episode 31: Make More Money Next Month – Using Email for Profit

Emails give you a direct line to prospects. Even if people aren’t ready to buy today, they’ll remember your name when they are.

5. Pick Up the Phone

Old-school? Maybe. Effective? Absolutely. This episode shares how to:

1. Call local businesses during slow times.

2. Deliver quick, compelling sales pitches.

3. Overcome phone anxiety and stay persistent.

It only takes one “yes” to turn an hour of calls into a week’s worth of orders.

🔗 Hear the full discussion in Episode 120: Injecting Life into a Stagnant Business

With a little preparation and confidence, phone calls can be one of your best conversion tools—and they cost nothing but time.