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Episode 116 – Working On Your Master Plan for 2020

Posted On: Jan 21, 2020

THIS EPISODE

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Episode 116 – Working On Your Master Plan for 2020

This podcast is brought to you by ColDesi

In this episode of the CAS Podcast, the hosts focus on developing a strong, actionable business plan for 2020. If you’re still in business after 2019, you’ve already overcome significant hurdles. Now it’s time to push further. This episode breaks down a three-part strategy to grow your custom apparel business by analyzing past performance, increasing smart investments, and exploring new growth opportunities.

1. Do More of What Works

Start by reviewing what worked for your business in 2019. Which marketing activities, sales approaches, or networking efforts brought you the most success? Consider how to:

● Attend more events

● Ask for more referrals

● Make more sales calls

● Join more professional or local business groups

The key is being honest with yourself: do you have the time and motivation to repeat and scale these efforts?

2. Spend More on What Works

Once you’ve identified what worked, evaluate where spending more could amplify results:

● Increase ad budgets that produced strong ROI

● Attend more trade shows or expand your booth presence

● Hire support staff to help with events or sales efforts

● Invest in branding tools like promotional products or vehicle wraps

If a method has already proven effective, scaling your financial investment can lead to even greater returns.

3. Try New Things

Whether you’re new to the business or ready to grow beyond what you’ve already done, testing new strategies is essential. Some ideas to explore:

● Participate in local markets or trade show events

● Run Facebook, Instagram, Twitter, or Google Ads

● Advertise on mapping platforms like Waze or Apple Maps

● Sponsor local schools, parks, or community events

● Network in person by visiting nearby businesses

● Join groups through meetup.com, your Chamber of Commerce, BNI, or SBA

Every new channel or approach should be tracked to measure results and identify what’s worth pursuing further.

About ColDesi

ColDesi is a leading provider of custom apparel and digital printing solutions, empowering businesses with innovative equipment and unmatched support.

With decades of industry experience, ColDesi offers a full range of professional-grade solutions, along with comprehensive training and customer service.

Their mission is to help entrepreneurs and established brands grow through cutting-edge technology and expert guidance.

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