This podcast is brought to you by ColDesi

Are you thinking about hiring a professional to take your business to the next level—whether it’s a CPA, a marketing expert, or a social media strategist? Episode 156 of the CAS Podcast is your essential guide to making the right hiring decisions for your business.

In this episode, you’ll learn how to approach hiring with purpose and clarity. Hosts walk you through the foundational questions to ask before bringing in outside help:

– What problem are you solving?

– Why hire externally?

– What should your job description or Statement of Work (SOW) look like?

You’ll also get practical tips for vetting vendors and service providers. Discover why sending your SOW, asking for written responses, and confirming their understanding of your needs are crucial steps. Plus, get insights into evaluating value beyond just price—because the best salesperson isn’t always the best fit.

From getting trusted referrals to avoiding common pitfalls like signing restrictive contracts too quickly, this episode arms you with the tools to build a team of experts you can trust.

Tune in to the CAS Podcast and gain the confidence to hire smart.