This CAS Mini-Cast is brought to you by ColDesi

In this CAS Mini-Cast, the Custom Apparel Startups Podcast team delivers a quick but crucial reminder: your website is your storefront—and it deserves regular maintenance.

This bite-sized episode is all about ensuring your site is functioning properly, providing accurate information, and giving customers a smooth experience from their first click to checkout.

Perfect for busy business owners, this checklist-style episode outlines actionable items you can review today to avoid lost sales, customer frustration, or outdated messaging.

Website Checkup Essentials
Use this list as a quick reference for your next routine website audit:

● Privacy Statement
Ensure it’s published and reflects current practices.

● Contact Information
Double-check that phone numbers, emails, and business addresses are correct.

● Product Descriptions
Make sure all product details are current, clear, and compelling.

● Ordering Information
Confirm your shipping times, return policies, and pricing are accurate.

● Test Your Contact Form
Fill it out yourself and make sure submissions are being received.

● Phone Message
Call your own business—what do customers hear? Update as needed.

● Auto Response
Review automatic email replies to make sure they’re clear, helpful, and branded.

● Out-of-Stock or Discontinued Items
Remove or flag unavailable items to prevent ordering issues.

● All Download Links Work
Test each one—broken links erode trust.

● Check Mobile Functionality
View every page on a mobile device to ensure responsive design and usability.

● Menu Links Working
Click through your entire menu structure—nothing should lead to a 404 page.

Final Takeaway
You don’t need to redesign your site every month—but you do need to check that it still works like it should. A few small tweaks based on this checklist can make a big difference in customer experience, conversion rates, and professional credibility.