Brought to you by ColDesi

In the world of custom apparel and personalization, “starting small” is often seen as the safest way to enter the business.

But is it always the right approach?

In Episode 42 of the CAS Podcast, brought to you by ColDesi, Mark Stephenson and Marc Vila dive into the hidden risks of starting too small — and how that strategy can actually limit your growth, profitability, and long-term success.

This episode is aimed at serious business owners who want to build a real, sustainable, and profitable company — not hobbyists. Mark and Marc discuss the dangers of underinvesting in equipment, production capacity, training, and marketing, and explain how starting too small can leave you unable to meet customer demand, price your products profitably, or compete effectively in the marketplace.

In this episode, you’ll learn:

• Why starting too small can become a trap, not a stepping stone
• How underinvestment limits your ability to grow and serve customers
• The difference between smart scaling and self-imposed limitations
• What serious business owners should consider when starting or expanding
• How to build a foundation for long-term business success

If you’re committed to building a profitable custom apparel business, this episode provides the tough but necessary insights to help you make smart, growth-focused decisions from the start.