How To Market Print-On-Demand Custom Christmas Ornaments

Why Should You Sell Customized UV DTF Christmas Ornaments

The holiday season is quickly approaching. Now is the perfect time to enhance your customization skills and increase your business’s profitability by selling UV DTF Christmas Ornaments . There are lots of compelling reasons why you should sell customized Christmas ornaments.

Selling customized holiday ornaments can be extremely lucrative for a small business, as the number of consumers seeking personalized ornaments rises.

The Global Christmas Ornaments market is anticipated to grow considerably from 2023 to 2030. This growing trend presents a unique opportunity for crafty entrepreneurs to customize on-demand Christmas ornaments for profit.

Customizing Christmas Ornaments – The Possibilities are Endless

Whether your customization business focuses on direct-to-film, sublimation, embroidery, or UV printing, there are a variety of decorating techniques available to customize ornaments. Here we will help you decide if UV DTF printing is a good return on your investment for your business…

ColDesi, Inc. is a national supplier of equipment used for customization, decoration, and the creation of promotional products. Along with offering a wide range of customization solutions, ColDesi provides personalized guidance tailored to your business, machine financing, the most in-depth training in the industry, and professional support from US-based technicians.

Unsure how to market your custom Christmas ornaments? Consider the following opportunities for your business. 

Understanding the Market and Competitive Product Pricing

To price your products, you must first understand the market demand, average selling price, and your business’s return on investment (ROI). Then, gather information on what your competitors are charging for comparable products. Can you match or beat their price points and still turn a profit? If the answer is yes, aim to offer your customized ornaments at a slightly lower price.

Understanding the Target Markets

When it comes to selling UV DTF Christmas Ornaments, understanding your audience is crucial. Identifying the target audience for these unique ornaments is essential, as it allows sellers to tailor their marketing strategies effectively for this specific market.

By understanding who is most interested in UV DTF Christmas Ornaments, sellers can pinpoint the types of designs and ornament blanks that will captivate this group. This insight is not only beneficial for product design but also aids in making informed pricing decisions and other critical business considerations.

Ultimately, having a clear understanding of your target market is a key step in successfully marketing and promoting UV DTF Christmas Ornaments. It ensures your strategies resonate with potential customers, maximizing sales potential and fostering business growth in the festive market.

Stand Out by Offering Unique Rewards & Incentives

While customization is about offering unique items, it is important to add additional value to your products. Offering little incentives can help your products stand out from the competition. Here are a few notable examples of rewards your business should start offering potential customers:

Provide a Good Return Policy

Shoppers do not want to purchase from businesses with rigid return policies. A great return policy will help improve customer satisfaction and retention.

Establish a Google Business Profile

Creating a Google Business Profile is a FREE and easy way to improve your customer’s experience and search engine ranking. For small businesses, a Google Business Profile often ranks higher in search results and traffic than their own website. Your Google Business account lets you list products and services, post updates, connect with customers, and more.  

Build a Company Website

A company website is the most important asset a business has for sharing information. A website allows a business to market and sell their products and services. Most of all, a website allows customers to find your business, and because you own the site – YOU control the content!

Start an eCommerce Website

A brick-n-mortar store can only get you so far; an eCommerce website allows your business to reach a broader audience. The biggest advantage of having an eCommerce website is the scalability, when your business expands, your site expands.  

Sell Your Christmas Ornaments Via Online Marketplaces 

Platforms like Amazon, eBay, and Facebook have a large audience of potential buyers. Along with this wide customer base, these platforms will also have a lot of other sellers competing for the same audience.  

Sell Your Ornaments on “Craft” Marketplaces

Establishing a presence and selling on dedicated crafting platforms is never a bad idea, as these sites specialize in handmade, customized gifts from independent sellers. A business can also sell customized products at a higher markup on these crafting sites. Below are examples of craft marketplaces: 

Create the Ultimate Product Listing – Product Description

A product listing, or product description, is often the first-time consumers encounter your product or brand. It is important to create an eye-catching user-friendly listing with a detailed description and high-quality images. Highlight unique features and key selling points. Focus on the most appealing aspects of your ornaments.

Marketing Your Brand on Viral Platforms

One of the best ways to truly get your name out there, or market your business in this age of technology, is by developing a content marketing strategy. It is important to take advantage of viral marketing platforms like YouTube, Facebook, Instagram, TikTok, and Pinterest. While these platforms can be a FREE way to promote your Must-Have customized ornaments, you will need to be willing to consistently produce content like articles, blogs, videos and more to keep your customers engaged. 

Christmas Inspired Social Media Profile

Deck-out your social media profile with Christmas-inspired graphics and images. Try something as simple as changing your profiles cover photo and avatar to portray the holiday spirit.

Take Advantage of Holiday Hashtags

Use hashtags like (#Christmas) on all social channels. Take note of a few excellent examples of #Christmas hashtags that are trending this season:

#holidays #christmas2023 #christmastrends #christmasmood #christmasjoy #christmaseve #christmasparty #christmasgifts #santaclaus #christmascheer #christmastime #christmasornaments #christmasdecor #christmastree #christmascookies #christmasgifts

Constantly Focus and Continually Optimize

You have created a product listing, educated yourself on pricing, developed content, and started promoting. Unfortunately, you are not done. To be successful at selling Christmas ornaments, you must be persistent, stay focused, constantly update information, improve listings, maintain competitive pricing, and frequently add fresh marketing content.

Branch Out with Off-Season and Evergreen Products

How do you successfully branch out during the off-season? Think evergreen, meaning always relevant. Start by focusing on: 

Markets: Businesses (logoed Ornaments), Companies often take advantage of customized Christmas ornaments as a terrific opportunity to give a branded gift.  
Themes: It is easy to prep themed ornaments ahead of time and personalize them on-demand. Examples of these types of themed ornaments are:

Expand Your Business by Asking the Right Questions

Start making moves. As soon as your business is producing a reliable profit it is time to consider the next step. While you are making a profit now, is the current production method sustainable? Do you want to expand your business by adding to your product line? What would it take to maximize your profitability?

Keep-Up with Trends and Technology in the Market

Keep up with trends and anticipate changes before they occur so your business can be proactive instead of reactive. Constantly review market pricing and new customization techniques to stay ahead of the competition. Turnover old, outdated equipment that can slow your production and output. 

If the articles got you thinking about your business’s potential – contact the experts at ColDesi and start the journey to greater profitability.

To learn more about ColDesi’s complete line of customization solutions visit our coldesi.com and Live Chat with a Pro below or call 877-793-3278.

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