Do’s and Dont’s of Facebook
Facebook for Business
Do’s and Don’ts of Facebook
Should you have a Facebook page for your business? What can it do for your business? What should and shouldn’t you do?
Facebook can have its annoyances, it’s ups and downs, things you like and don’t like. But you don’t have to be a heavy personal Facebook user to know that it can be good for your business. For a huge percentage of the population, the first thing they do when they get out a bed in the morning is to check their Facebook feed on their smartphone. They do this even before they check their email.
Some people don’t want to be on Facebook because they don’t want everybody to see all their stuff. But a business Facebook page is separate from your personal page. Your personal page is where you can connect with friends and family, share photos, talk about movies you like, etc. And you have to have one to move forward on any of the other types of pages you have. But you don’t have to use your personal page, and there are privacy settings to restrict what people see on your personal page. Another thing you can do is set up a separate business persona, and all you need for that is a separate email address. But you need to be a real person to have a Facebook page – if you use ‘Bling Boutique’ as your first and last name you run a high risk of Facebook removing your profile.
But you don’t have to use your personal page, and there are privacy settings to restrict what people see on your personal page. Another thing you can do is set up a separate business persona, and all you need for that is a separate email address. But you need to be a real person to have a Facebook page – if you use ‘Bling Boutique’ as your first and last name you run a high risk of Facebook removing your profile.
Once you have your Facebook profile, you can then set up a Page for your business/organization (and if you have more than one business there’s no limit to how many of these you can have).
When you should not have a Facebook page
- If you’re just going to ignore it. You can’t just create it, and never go back to it. If you do, and people find your Facebook page, they’re going to wonder if you’re still in business or how serious you are (because there’s been no activity on it). Competitors can also find your page and use it to interact with your customers.
Setting up a page
You have to have your personal profile first. And our recommendation is that if you’re going to (or are) posting a lot of personal information and pictures of your family, friends, yourself, you’re going to want to set that profile to Private. Because you’re setting up a business image, and you’re going to give people the potential to click on you and see your information, and you don’t necessarily want people you’re going to do business with access to all your personal information.
When you set up your Facebook page for your business, some of the most important things you do right away will be filling out every single part of your Facebook profile.
This includes the About section. There are things like the name of your business, website address, when your business was started, address, hours, short and long description of your business (and do both, because they show up in different places).
You should spend a lot of time on this – treat it like your website, and spend quality time making it right, from grammar and spelling to a quality description of what your business does. Google and Bing serve up Facebook pages in their search results and these descriptions are how they’re going to find you. And throughout this, you want to use words and phrases that relate to your business. Whether it’s the region you’re in (ie. Tampa Bay), or the products you create (ie. Rhinestone t-shirts for cheerleaders).
There’s also a section for your Products, and this is where you’ll list everything you do – corporate t-shirts, hat embroidery, etc.
And keep in mind that everything you type could disappear at any moment. So you should type everything out in a text document and save it.
You can manage tabs across the top of your page – these allow visitors to see photos, videos, about your business. There’s also a button that says “Contact us” and you can edit this to say “Shop now”, “Call us” – use this as a Call to Action – what do you want people to do?
You also have a page image and a profile image. Never ignore these. The profile image will show up every time you make a post, or comment, so this needs to be professional – if you’re a recognizable person you can put your face on here, or better yet your company logo. Don’t use a low-resolution image of your logo, or one that’s been stretched out. The page image is the big, long one across the top of the page. Coldesi has a staff picture (that we retake every year), because we want to remind people that we’re a very personable company. You can also use an image of some of your products, or your shop if it’s reasonably impressive, your storefront sign. And once you’ve uploaded these images, open your page on your phone too, and see how it looks there, so that what you want to portray comes across on the phone as well as on a computer.
What do you do with a Facebook Business page?
- ignore it
- include personal interests/views
- make jokes at other’s expense
- argue with customers or anyone else
- review your posts before you publish it – spelling, grammar, appropriateness – is this going to do anything good for my business?
- make light-hearted jokes – as long as they fit with your brand image
- encourage people to reach out to you directly
- interact/respond to everyone’s comments (even if it’s ‘thanks for the awesome feedback’)
- ask people to share and like
- keep your tone casual
Complaints – if someone makes a complaint on your Facebook page, comment back to the customer, apologising and asking them to reach out to you to resolve the issue. And only respond with two comments that show you want to resolve the issue. Never argue with them. Other customers will see how you handle the issue, and will judge how they’re going to be treated as well. And remaining calm and trying to find a solution can often turn a customer around.
How often should you post something?
Minimum 2-3 times per week, because when people go to your page, you want them to see an active page. And this will give you plenty of interaction with customers. If people have subscribed to you, you’ll regularly show up in their feed.
But if you’re posting multiple times a day, one it means that you’re not busy enough making products, but chances are, you’ll start to have people blocking your updates, and you won’t reach your customers.
No matter how new your business, or how many people you have subscribed to your page, you still want to be posting those 2-3 times per week. Because it shows you’re active and is more encouraging for new people to like the page.
What do I post?
Pictures, Videos, and Words.
When you do a job for a customer, why not use Facebook as your proof picture? Take a picture of the work you just completed and upload it to Facebook and share the link with the customer. Because chances are, if your customer likes it they’ll like, comment and/or share. Perhaps they request a change, and that could be an interesting interaction for potential customers to see.
Share a video of something being made – an embroidery machine is fascinating to see run, or a completed garment coming out of a DTG printer. Take a short 30-second video and upload it. Ask a customer to do a video testimonial. And when you ask them, be 100% honest – “I have a Facebook page, and I’m trying to get more interaction because I’m trying to grow my business. So what I’m trying to do is get a few people to share their experience with us on video that I can share.”
You’re going to some trade show or event – Share it with your customers let them know why you’re going and why they should come. You can either just post a write-up letting them know when, where, etc., or you can create an event and invite your customers to it. And make sure you remind people – post it a month ahead of time, a week ahead of time, the day before, and the day of. And then post pictures while you’re at the event.
Make announcements about your business. Your first customer of the month or first product made. If you order a new shirt you’ve never printed on before, and it comes out well, share it – “I just started using this new t-shirt that came out made by so-and-so, and it’s a great performance wear fabric. If you’re looking for t-shirts for the summer, ask me about it.” Keep it brief and casual.
Start going through your equipment and personnel. Write a brief description about them. Perhaps you work with your husband – take a picture of him, and share it – “This is Bob, he’s my number 1 employee, and also my husband.” If you have a heat press, for example, take a picture of it – “This is the heat press I’ll use to cure your next direct to garment t-shirt.”
If you’re really, really new then you should be practicing your printing, digitizing artwork, practicing on different materials. Feel free to make things just for yourself and share that. Take your logo and sew it out different ways. Turn things into bling, and share a picture of the original logo with the bling one next to it.
How do you get people to your page?
- Posting images of their work, and sending it to them, asking them to share it
- If you have friends that are encouraging, who will like your posts and share them
- Put a sign in your business – in the store, in your emails, your website
- Participate in groups – your comments will link people back to your page
- Give people a reason to like your page – good content, exclusive deals
- Ask them
Promote page/Boost post
If you have a post that a lot of people like and has really good content, you can use the Boost post button to promote the post to people’s feeds. And you don’t have to spend a lot on this, but what Facebook will do is put this at the top of people’s newsfeeds. And you’ll get info on how many people liked and shared the post, to see if there’s any value to it (and now you’re into the Know Your Numbers blog post).
Likes and Shares on Facebook don’t necessarily translate into revenue for you unless you’re doing something to generate business. So paying Facebook to get you likes isn’t going to do much for you unless you’re doing calls to action and you’re giving people a reason to buy from you.
And if you do all this, and make other people aware of your page, you’ll actually have a better business. You’re sewing seeds for the long-term of your business.
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