50 Cups of Coffee

and Other Things You Should Do What are we talking about when we say "50 cups of coffee"? Before we get into it, we want to share a story. Scott Colman, who is the owner and president of ColDesi, he is a member of the CEO council which is a local Tampa Bay area group...
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Making More Money by Learning

Making More Money

By Learning These Things The reason we’re talking about learning, is because it’s very likely that you’re already in business and that you’re working pretty hard. You make X dollars last month, you worked all the hours that you could possibly work, and you worked just...
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Success Tips - Winning against big businesses

Winning Against Bigger Businesses

We’ve previously done a post on You vs. the Competition and what we covered in there is how to be unique, how to use your personal touch to get an edge, and how to not be afraid of that competition. What we want to talk about specifically today is battling the big...
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HOw to fix your communications with customers

You’re Communicating Wrong and How to Fix It

Today we want to talk about why you're communicating wrong and how to fix it. This came out of some thoughts we had about communication styles. Your communication style, your preferences in communicating with your customers, with the people around you, your vendors,...
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Accessing the Hispanic Market

Accessing the Hispanic Market With Maria Rodriguez We’re located in Tampa Bay, Florida, and if you’ve ever visited here, you’ll have noticed there’s a large Hispanic demographic. Maria Rodriguez is from a Hispanic country and has worked with business to help target...

Using Email for Profit

Make More Money Next Month Using Email for Profit Today is part three of our series on Make More Money Next Month (Part 1 & Part 2). In this post we’ll be looking at how you can use email for profit. If you’ve been working along with us on how to make more money...

Small Business Phone Skills

Making More Money Next Month Small Business Phone Skills This blog post will look at part two in our series on how to make more money next month. We know that picking up the phone can be scary, but we’re going to show you the easy, safe, and fun way to do it. You will...

Creating Active Word of Mouth

Make More Money Next Month Creating Active Word of Mouth The goal of today’s blog post is to help you earn more next money next month. The focus of this one specifically is on word-of-mouth, because most people have started and grew their business by telling some...

Overcoming Objections

You vs. The Competition Overcoming Objections Every business has competition.  Who will sell something for cheaper, or say bad things about your business in order to get the sale. You never have to be the fastest, the cheapest, the best, or the most diverse. You never...

Do’s and Dont’s of Facebook

Facebook for Business Do’s and Don’ts of Facebook Should you have a Facebook page for your business? What can it do for your business? What should and shouldn’t you do? Facebook can have its annoyances, it’s ups and downs, things you like and don’t like. But you don’t...

Business Growth Checklist for 2016 (Part 2)

Business Growth Checklist for 2016 (Part 2) Sales and Marketing Last blog post we talked about the business side of your checklist – managing finances, inventory, customer information, etc.  This time we’re going to talk about marketing – the things you’re going to do...

Business Growth Checklist for 2016 – Part 1

Business Growth Checklist for 2016 Steps for Success in a New Year We want this to set the theme for your 2016. We want it to be a light document to plan out your year. Making a giant plan can be stressful, and chances are you’ll procrastinate doing it.  Our idea is...

Questions and Answers from the CAS Community

Sales and Marketing Q & A Questions and Answers from the CAS Community How important is my logo? It’s not really. In the past I’ve spent a lot of time and money on our logo, and then nothing on advertising and marketing after that. I would say that having no logo...

Advertising on Google and Bing

Pay Per Click Advertising Advertising on Google and Bing What is pay-per-click advertising? When you search for anything on Google or Bing the first couple of results have the little Ad icon next to them. This means that someone paid to display that ad to you. When...

Working ON your Business

Working ON your Business Instead of IN your Business Today’s topic is inspired by a book by Michael Gerber called the E-Myth Revisited. And it’s got a great perspective on starting a new business. What this blog post will try to do is break this multi-vision, decades...

Straight Talk about Ecommerce with Marco Pena

Selling Online Straight Talk about Ecommerce with Marco Pena from DecoNetwork Marco Pena is the business development manager for DecoNetwork, an international technology company that built a platform for the decorating industry. He’s been in the business for 21 years,...

Showing up in Local Searches

Getting Found Online Showing up in Local Searches Most of what we’re going to talk about today actually doesn’t require you to have a website to take part in local SEO (search engine optimization). It’s all about getting your business found online. One of the most...

Theory of Buying Customers

Know Your Numbers – Part 2 Theory of Buying Customers Today we’re going to talk about part 2 of knowing your numbers – how much money can you spend on advertising and marketing to grow your business. Last time we talked about calculating the value of a customer –...

The Value of a Customer

Know Your Numbers The Value of a Customer How much is a customer worth? And why does it matter? When you get a new customer or have an existing customer how much revenue or how much profit are they worth, in the short-term and the long-term? But what’s really...