Success Tips - Winning against big businesses

Winning Against Bigger Businesses

We’ve previously done a post on You vs. the Competition and what we covered in there is how to be unique, how to use your personal touch to get an edge, and how to not be afraid of that competition. What we want to talk about specifically today is battling the big...
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HOw to fix your communications with customers

You’re Communicating Wrong and How to Fix It

Today we want to talk about why you're communicating wrong and how to fix it. This came out of some thoughts we had about communication styles. Your communication style, your preferences in communicating with your customers, with the people around you, your vendors,...
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Equipment Leasing Tips with John Sullivant

We spoke with John Sullivant about leasing equipment. Why you should or shouldn't and what the benefit are as opposed to buying the equipment outright. It's such a common question from our customers. I work with Adia Capital, a financial partner of Coldesi. I actually...
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Adding a Direct to Garment Printer to Your Shop

Direct to Garment Printer and Your Screen Printing Business - 7 Things You Need to Know about the Direct to Garment Printer Business Direct to Garment Printer s are being added to more and more businesses as decorated apparel production shops are moving into digital...
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Winning Against Bigger Businesses

We’ve previously done a post on You vs. the Competition and what we covered in there is how to be unique, how to use your personal touch to get an edge, and how to not be afraid of that competition. What we want to talk about specifically today is battling the big...

Equipment Leasing Tips with John Sullivant

We spoke with John Sullivant about leasing equipment. Why you should or shouldn't and what the benefit are as opposed to buying the equipment outright. It's such a common question from our customers. I work with Adia Capital, a financial partner of Coldesi. I actually...

Success Tips – Home Based Businesses

Build a Successful Custom Apparel Business from your own Home People run their businesses from home all the time. So today we want to talk about success tips in custom t shirts, embroidery and bling in that home-based business. How are you going to set yourself up for...

Business Success Stories – Tom Rumbaugh

T Shirt Printer, Embroidery Business Owner - Real Life in Apparel Decorating   Tom is now a Coldesi salesperson, former business owner and has been in the industry since 1992. We wanted to learn about Tom's experience in the business before he came to Coldesi. I...

Social Media Planning for Apparel Decorators

Social Media for someone into printing custom t shirts, running an embroidery business or especially making and selling rhinestone t-shirts or transfers can be an incredibly effective marketing tool One of the biggest struggles that custom t shirt printers, and others...

Creating Lifelong Customers

Customer Experience Matters Creating Lifelong Customers Walt Disney World has mastered the concept of customer experience, from the smells, to the doorknobs, to the balloon sellers. People have an emotional connection to Disney World. You get terrific service. There’s...

Getting More From Your Blanks Supplier

CASPodcast with Mark Bailey from SanMar This week we sat down with Mark Bailey, who’s in charge of Decorator Relations with SanMar. What does a Decorator Relations person do? We help any customer who owns equipment that’s looking for education or solutions on how to...

Where to Buy Blank T Shirts and More

CASPodcast with Holly Rox from SanMar We spoke with Holly Rox from SanMar to learn more about Blanks. Holly is the Senior Trainer for SanMar, one of the top Blanks supplier in North America, and has been part of the training team for almost 10 years. We wanted to chat...

Taking Your T Shirt Business on the Road

Profitable, Portable Custom T Shirt Business Idea A Profile of Team Logo Apparel Donn Jobe, Sr. started his business venture in t-shirt printing as a provider for Christian events in the Nashville area. “I started my business in 1996 with a $45 business license” Donn...

Beating the Competition

Beating the Competition By Being Different Being unique in almost any way can help you get an edge over the competition. Any time you are looking for ways to grow your business, you have to be unique – doing something that nobody, or very few other people are doing,...

Accessing the Hispanic Market

Accessing the Hispanic Market With Maria Rodriguez We’re located in Tampa Bay, Florida, and if you’ve ever visited here, you’ll have noticed there’s a large Hispanic demographic. Maria Rodriguez is from a Hispanic country and has worked with business to help target...